Lirudong Wallace

Business Development Executive (Greater China Market)

Strategic Sales & Market Development for the Global No.1 Business Data Platform.

• Independently sourced and helped close over 20 strategic deals with enterprise clients including Alibaba, Huawei, ByteDance, Xiaomi, Trip.com, Chow Sang Sang, and WPS.
• Served as the primary point of contact for outbound sales efforts in the Greater China region, targeting senior decision-makers across tech, ecommerce, SaaS, and AI verticals.
• Led pre-sales conversations, product scoping, and follow-up engagements with business leaders from C-level to departmental heads.
• Drove commercial discussions with ecosystem stakeholders such as HR tech providers, SaaS enablers, exhibition organizers, and consulting partners to co-develop use cases and expand data platform reach.
• Collaborated with Partnership Leads, Marketing Directors, Growth Heads, and COOs from partner organizations to ensure alignment on deal terms, go-to-market plans, and long-term partnership fit.
• Generated over 400 high-quality leads monthly using Salesforce, Apollo, WeChat, Xiaohongshu, and LinkedIn Sales Navigator, securing 3–4 qualified meetings daily.
• Actively participated in client demos and onboarding conversations with senior managers, contributing to needs analysis and product positioning.
• Supported proposal drafting and pricing documentation, helping structure agreements that balanced enterprise needs with internal compliance.
• Surpassed 138% of Q2 2024 and 146% of Q4 2024 individual revenue targets; ranked among the top 30% of APAC region sellers.
• Maintained a 99% satisfaction rate across key accounts by ensuring timely resolution of post-sale inquiries and delivering actionable insights.
• Partnered with internal research, marketing, and operations teams to localize materials, design outreach campaigns, and co-host over 10 executive webinars.
• Built trust with partner-aligned stakeholders by delivering tailored China-specific demos, onboarding toolkits, and industry benchmarking reports.

Relationship Manager

• Delivered comprehensive financial advisory services to over 100 clients, achieving 100%+ of sales targets in May through tailored wealth management solutions.
• Proactively built and managed client relationships, ensuring high client satisfaction and contributing to consistent team success.

Relationship Consultant

• Developed and managed relationships with over 250 new clients and 67 existing clients, achieving 220% of individual sales targets in June 2020.
• Recognized as Top 4 new hire among 60 consultants within six months for exceptional performance in the direct sales channel.

B2B Marketing Executive

• Managed and supported 50+ distributor accounts in SEA and China with marketing kits and monthly product updates.
• Coordinated product launches, collected distributor feedback, and localized communications for Malaysia and China branches.
• Engaged with regional sales agents and channel resellers across wellness and health sectors, co-developing distributor sales tools and promotional plans.
• Collaborated with local retail partners and event planners on go-to-market activities; frequently liaised with marketing leads, small business owners, and potential distribution partners to facilitate co-branded campaigns and strategic partnerships.

Personal Banker Associate

• Exceeded 120% of individual sales targets in November, contributing to the team ranking as Top 1 among 10 teams for Q3 and Q4 2018.
• Built strong client relationships, advising over 100 customers and ensuring retention of 12 key long-term clients.

Intern, Assistant Project Manager (HR Training & Events)

• Co-planned HR training events for corporate clients, including "Winning Well L.E.A.D Mastery" featuring international speakers.
• Conducted 500+ outbound calls and developed internal documentation in both English and Mandarin for regional stakeholders.
• Coordinated with external partners including event sponsors, training consultants, and B2B HR solution providers to drive participant sign-ups and deliver tailored solutions.
• Supported logistics and communication flow with C-level speakers and corporate clients, including HR Directors, Talent Development Managers, and Training Partnership Leads, aligning expectations and deliverables across departments.

Master of Science · Innovation (Entrepreneurship)

Bachelor of Business and Commerce · International Business and Economics