# Lirudong Wallace
> Business Development professional

Singapore · lirudongx@gmail.com · LinkedIn: linkedin.com/in/wallace-lrd

ENFJ personality with a proactive and empathetic mindset. Bilingual Business Development professional with 7+ years of experience across SaaS, market intelligence, financial services, and HR in APAC, with a deep focus on the Greater China market. Currently managing enterprise sales outreach and strategic stakeholder engagement at Statista, specializing in B2B sales, solution consulting, and data solution integration. As a Singapore PR originally from Guizhou, China, and a content creator with 4,000+ followers on Xiaohongshu (Red), I bring unique insight into Chinese market behavior and youth-driven trends. Known for connecting cross-functional teams, facilitating partnership discussions, and delivering high-performance results. I am now eager to transition into a Partner Sales Manager role where I can focus on building scalable ecosystems, cultivating long-term alliances, and accelerating strategic growth across the China market.

## Experience
- Statista — Business Development Executive (Greater China Market) (2023-01–Present)
  Strategic Sales & Market Development for the Global No.1 Business Data Platform.
  - Independently sourced and helped close over 20 strategic deals with enterprise clients including Alibaba, Huawei, ByteDance, Xiaomi, Trip.com, Chow Sang Sang, and WPS.
  - Served as the primary point of contact for outbound sales efforts in the Greater China region, targeting senior decision-makers across tech, ecommerce, SaaS, and AI verticals.
  - Led pre-sales conversations, product scoping, and follow-up engagements with business leaders from C-level to departmental heads.
  - Drove commercial discussions with ecosystem stakeholders such as HR tech providers, SaaS enablers, exhibition organizers, and consulting partners to co-develop use cases and expand data platform reach.
  - Collaborated with Partnership Leads, Marketing Directors, Growth Heads, and COOs from partner organizations to ensure alignment on deal terms, go-to-market plans, and long-term partnership fit.
  - Generated over 400 high-quality leads monthly using Salesforce, Apollo, WeChat, Xiaohongshu, and LinkedIn Sales Navigator, securing 3–4 qualified meetings daily.
  - Actively participated in client demos and onboarding conversations with senior managers, contributing to needs analysis and product positioning.
  - Supported proposal drafting and pricing documentation, helping structure agreements that balanced enterprise needs with internal compliance.
  - Surpassed 138% of Q2 2024 and 146% of Q4 2024 individual revenue targets; ranked among the top 30% of APAC region sellers.
  - Maintained a 99% satisfaction rate across key accounts by ensuring timely resolution of post-sale inquiries and delivering actionable insights.
  - Partnered with internal research, marketing, and operations teams to localize materials, design outreach campaigns, and co-host over 10 executive webinars.
  - Built trust with partner-aligned stakeholders by delivering tailored China-specific demos, onboarding toolkits, and industry benchmarking reports.
- OCBC Bank — Relationship Manager (2021-02–2021-09)
  - Delivered comprehensive financial advisory services to over 100 clients, achieving 100%+ of sales targets in May through tailored wealth management solutions.
  - Proactively built and managed client relationships, ensuring high client satisfaction and contributing to consistent team success.
- Singlife with Aviva — Relationship Consultant (2020-01–2021-01)
  - Developed and managed relationships with over 250 new clients and 67 existing clients, achieving 220% of individual sales targets in June 2020.
  - Recognized as Top 4 new hire among 60 consultants within six months for exceptional performance in the direct sales channel.
- Excel Cosmeceutical Industry — B2B Marketing Executive (2019-02–2020-01)
  - Managed and supported 50+ distributor accounts in SEA and China with marketing kits and monthly product updates.
  - Coordinated product launches, collected distributor feedback, and localized communications for Malaysia and China branches.
  - Engaged with regional sales agents and channel resellers across wellness and health sectors, co-developing distributor sales tools and promotional plans.
  - Collaborated with local retail partners and event planners on go-to-market activities; frequently liaised with marketing leads, small business owners, and potential distribution partners to facilitate co-branded campaigns and strategic partnerships.
- United Overseas Bank — Personal Banker Associate (2018-06–2019-01)
  - Exceeded 120% of individual sales targets in November, contributing to the team ranking as Top 1 among 10 teams for Q3 and Q4 2018.
  - Built strong client relationships, advising over 100 customers and ensuring retention of 12 key long-term clients.
- Thriving Talents — Intern, Assistant Project Manager (HR Training & Events) (2016-12–2017-11)
  - Co-planned HR training events for corporate clients, including "Winning Well L.E.A.D Mastery" featuring international speakers.
  - Conducted 500+ outbound calls and developed internal documentation in both English and Mandarin for regional stakeholders.
  - Coordinated with external partners including event sponsors, training consultants, and B2B HR solution providers to drive participant sign-ups and deliver tailored solutions.
  - Supported logistics and communication flow with C-level speakers and corporate clients, including HR Directors, Talent Development Managers, and Training Partnership Leads, aligning expectations and deliverables across departments.

## Education
- SINGAPORE MANAGEMENT UNIVERSITY — Master of Science Innovation (Entrepreneurship) (2022-01–2022-12)
- MONASH UNIVERSITY MALAYSIA — Bachelor of Business and Commerce International Business and Economics (2014-03–2017-12)

## Skills
- Core Skills: China Market Outreach, Enterprise SaaS Sales, Stakeholder Engagement, B2B Lead Generation, Go-to-Market Execution, Ecosystem Coordination, Strategic Partnerships
- Sales and Partnership Tools: Salesforce, Apollo, LinkedIn Sales Navigator, WeChat, Xiaohongshu
- Languages: Mandarin, English
- Digital Proficiency: Notion, Canva, AI productivity tools (ChatGPT, Perplexity)