{"lang":"en","work":[{"end":null,"role":"Business Development Executive (Greater China Market)","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2023-01","current":true,"summary":"Strategic Sales & Market Development for the Global No.1 Business Data Platform.","highlights":["Independently sourced and helped close over 20 strategic deals with enterprise clients including Alibaba, Huawei, ByteDance, Xiaomi, Trip.com, Chow Sang Sang, and WPS.","Served as the primary point of contact for outbound sales efforts in the Greater China region, targeting senior decision-makers across tech, ecommerce, SaaS, and AI verticals.","Led pre-sales conversations, product scoping, and follow-up engagements with business leaders from C-level to departmental heads.","Drove commercial discussions with ecosystem stakeholders such as HR tech providers, SaaS enablers, exhibition organizers, and consulting partners to co-develop use cases and expand data platform reach.","Collaborated with Partnership Leads, Marketing Directors, Growth Heads, and COOs from partner organizations to ensure alignment on deal terms, go-to-market plans, and long-term partnership fit.","Generated over 400 high-quality leads monthly using Salesforce, Apollo, WeChat, Xiaohongshu, and LinkedIn Sales Navigator, securing 3–4 qualified meetings daily.","Actively participated in client demos and onboarding conversations with senior managers, contributing to needs analysis and product positioning.","Supported proposal drafting and pricing documentation, helping structure agreements that balanced enterprise needs with internal compliance.","Surpassed 138% of Q2 2024 and 146% of Q4 2024 individual revenue targets; ranked among the top 30% of APAC region sellers.","Maintained a 99% satisfaction rate across key accounts by ensuring timely resolution of post-sale inquiries and delivering actionable insights.","Partnered with internal research, marketing, and operations teams to localize materials, design outreach campaigns, and co-host over 10 executive webinars.","Built trust with partner-aligned stakeholders by delivering tailored China-specific demos, onboarding toolkits, and industry benchmarking reports."],"organization":"Statista"},{"end":"2021-09","role":"Relationship Manager","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2021-02","current":false,"summary":null,"highlights":["Delivered comprehensive financial advisory services to over 100 clients, achieving 100%+ of sales targets in May through tailored wealth management solutions.","Proactively built and managed client relationships, ensuring high client satisfaction and contributing to consistent team success."],"organization":"OCBC Bank"},{"end":"2021-01","role":"Relationship Consultant","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2020-01","current":false,"summary":null,"highlights":["Developed and managed relationships with over 250 new clients and 67 existing clients, achieving 220% of individual sales targets in June 2020.","Recognized as Top 4 new hire among 60 consultants within six months for exceptional performance in the direct sales channel."],"organization":"Singlife with Aviva"},{"end":"2020-01","role":"B2B Marketing Executive","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2019-02","current":false,"summary":null,"highlights":["Managed and supported 50+ distributor accounts in SEA and China with marketing kits and monthly product updates.","Coordinated product launches, collected distributor feedback, and localized communications for Malaysia and China branches.","Engaged with regional sales agents and channel resellers across wellness and health sectors, co-developing distributor sales tools and promotional plans.","Collaborated with local retail partners and event planners on go-to-market activities; frequently liaised with marketing leads, small business owners, and potential distribution partners to facilitate co-branded campaigns and strategic partnerships."],"organization":"Excel Cosmeceutical Industry"},{"end":"2019-01","role":"Personal Banker Associate","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2018-06","current":false,"summary":null,"highlights":["Exceeded 120% of individual sales targets in November, contributing to the team ranking as Top 1 among 10 teams for Q3 and Q4 2018.","Built strong client relationships, advising over 100 customers and ensuring retention of 12 key long-term clients."],"organization":"United Overseas Bank"},{"end":"2017-11","role":"Intern, Assistant Project Manager (HR Training & Events)","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2016-12","current":false,"summary":null,"highlights":["Co-planned HR training events for corporate clients, including \"Winning Well L.E.A.D Mastery\" featuring international speakers.","Conducted 500+ outbound calls and developed internal documentation in both English and Mandarin for regional stakeholders.","Coordinated with external partners including event sponsors, training consultants, and B2B HR solution providers to drive participant sign-ups and deliver tailored solutions.","Supported logistics and communication flow with C-level speakers and corporate clients, including HR Directors, Talent Development Managers, and Training Partnership Leads, aligning expectations and deliverables across departments."],"organization":"Thriving Talents"}],"_meta":{"gaps":[{"kind":"unquantified","path":"work[0].depth.outcome","severity":2},{"kind":"unquantified","path":"work[1].depth.outcome","severity":2},{"kind":"unquantified","path":"work[2].depth.outcome","severity":2},{"kind":"unquantified","path":"work[3].depth.outcome","severity":2},{"kind":"unquantified","path":"work[4].depth.outcome","severity":2},{"kind":"unquantified","path":"work[5].depth.outcome","severity":2}],"source_confidence":0.0},"awards":[],"basics":{"name":"Lirudong Wallace","email":"lirudongx@gmail.com","avatar":null,"summary":"ENFJ personality with a proactive and empathetic mindset. Bilingual Business Development professional with 7+ years of experience across SaaS, market intelligence, financial services, and HR in APAC, with a deep focus on the Greater China market. Currently managing enterprise sales outreach and strategic stakeholder engagement at Statista, specializing in B2B sales, solution consulting, and data solution integration. As a Singapore PR originally from Guizhou, China, and a content creator with 4,000+ followers on Xiaohongshu (Red), I bring unique insight into Chinese market behavior and youth-driven trends. Known for connecting cross-functional teams, facilitating partnership discussions, and delivering high-performance results. I am now eager to transition into a Partner Sales Manager role where I can focus on building scalable ecosystems, cultivating long-term alliances, and accelerating strategic growth across the China market.","headline":"Business Development professional","location":"Singapore","profiles":[{"url":"linkedin.com/in/wallace-lrd","network":"LinkedIn","username":"wallace-lrd"}]},"skills":[{"name":"Core Skills","keywords":["China Market Outreach","Enterprise SaaS Sales","Stakeholder Engagement","B2B Lead Generation","Go-to-Market Execution","Ecosystem Coordination","Strategic Partnerships"]},{"name":"Sales and Partnership Tools","keywords":["Salesforce","Apollo","LinkedIn Sales Navigator","WeChat","Xiaohongshu"]},{"name":"Languages","keywords":["Mandarin","English"]},{"name":"Digital Proficiency","keywords":["Notion","Canva","AI productivity tools (ChatGPT, Perplexity)"]}],"projects":[],"education":[{"end":"2022-12","field":"Innovation (Entrepreneurship)","start":"2022-01","credential":"Master of Science","institution":"SINGAPORE MANAGEMENT UNIVERSITY"},{"end":"2017-12","field":"International Business and Economics","start":"2014-03","credential":"Bachelor of Business and Commerce","institution":"MONASH UNIVERSITY MALAYSIA"}],"languages":[],"certifications":[]}